Welcome to Drive™ - The world leading motivation experience that offers organizations something very different.

Drive is the ultimate interactive workshop experience based on the award winning and New York Times best selling work of Daniel H. Pink. The Drive Workshop™ is a paradigm-shattering look at what truly motivates us and how we can use that knowledge to work smarter, perform better and live a more fulfilling life. Most of us believe that the best way to motivate ourselves and others is with external rewards like money—the carrot-and-stick approach. That’s a mistake, Daniel H. Pink says. The secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Based on four decades of scientific research on human motivation, Pink’s work exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He demonstrates that while carrots and sticks worked successfully in the twentieth century, that’s precisely the wrong way to motivate people for today’s challenges. In the Drive workshop™, we examine the three elements of true motivation—autonomy, mastery, and purpose—and offer smart and surprising techniques for putting these into action. Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward. This workshop will make you and your organization more successful in a time where people are doing more with less resources.